FOUNDER
Dr. Jaya Subash M (h.c.)
Founder & Director, True Tone Studioz
Big-screen craft, built for the feed.
10+
years in film and advertising
150+
brands
800+
campaigns
75+
films worked on
12+
awards
The tone curator
Jay started out cutting trailers for South Indian films. That trailer instinct still runs through everything: a hook in the first second, rhythm to the last frame, and a story in between.
Since then, Jay has worked on 75+ films and 800+ campaigns for 150+ brands, and built creative and post-production teams from scratch, leading them to deliver for global brands.
Jay’s work sits where traditional filmmaking meets digital-first content: big-screen craft, built for the feed. That’s the idea True Tone Studioz was built on. It’s a content studio and growth partner in Mumbai, with everything in-house, from its own studio in Malad West to its own cinema-line cameras.
Brands Jay has worked with
From a career across film and advertising.
WhatsApp · Meta · Facebook · Instagram · Coca-Cola · Volvo · Network 18 · MotoGP Bharat · Raychem · RPG · Flipkart Fashion
Awards & recognition
MSME Excellence Award · 2026
ET Sharks Awards, Gold · 2024
IBDA · 2024
Impact Gold Award · 2023
3rd National Water Awards (NWA)
Honorary Doctorate (h.c.) in Film Production & Marketing Strategy, WCEPC · 2026
Your brand doesn’t need more content. It needs a tone that sticks.
Hook first.
The opening second carries the idea.
Real over rehearsed.
The moment that feels caught, not staged, is the one people remember.
Quirky, never crude.
Wit earns the attention; taste keeps it.
Growth is a RACE: Reach, Acquire, Close, Expand.
Writing
Notes on brand tone, video and growth. New articles every Tuesday, Thursday and Saturday.