ACKO
Health insurance
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[CHALLENGE]
Insurance is a hard sell in a fast scroll. An ad has to stop someone in the first second, then make a policy feel like it’s about them.
[WHAT WE DID]
Brought cinema to performance: short ad films shot like scenes from a film, each built around a moment people recognise, from a doctor’s fee to a corporate policy to a hospital visit.
[RESULT]
A series of performance ad films for ACKO health insurance.