Chef Amrita Raichand
Personal brand (culinary)
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[CHALLENGE]
Chef Amrita Raichand needed her personal brand run as one ongoing content operation, not one-off posts, across social, YouTube and collaborations.
[WHAT WE DID]
Run full social media management for her personal brand. Built and run a YouTube strategy. Produced and managed influencer collaborations. Built her presence into an ongoing content IP, every frame carrying her own voice. Deliverables: Ongoing social content, YouTube content and collaborations.