To launch a D2C brand in Mumbai, or anywhere in India, you need people to notice you before they can buy from you. You have a product and no public memory yet. We build the first voice, the first film and the first 90 days, so the launch lands with people who actually remember it.
What launch means here
Launching isn’t one deliverable, it’s three legs of a race run back to back:
Reach: a brand film and the first wave of content built to get seen.
Acquire: the series, the story and the posts that turn a view into wanting.
Close: the product films, photos and first ad campaigns that turn wanting into a sale.
A new range inside a big brand is a 0→1 too. Mokobara’s Bliss range went from brief to shoot in under three days, proof that a launch doesn’t need six months of lead time. It needs one team making every call.
Where we build it
Films, photography and design happen in our own studio in Malad West, Mumbai, with cinema-line cameras and equipment we own, so a launch doesn’t wait on a rented slot. We also shoot on location across India when the story needs it.
Why TTS
Most launches fail quietly: a pretty film with no plan behind it, or a media plan with nothing worth watching inside it. We build both in the same room. One team writes the tone, shoots the film, designs the feed and runs the first ads, so nothing gets lost in a handover before the brand has even had its first customer.
Growth is a RACE. We run all four legs, and a launch is really the first three run hard and fast: get seen, get wanted, get bought.
How it works
Your first 90 days, step by step:
Listen and audit: we study your product, your competitors and where your first customers already spend time.
Find the tone: one page on how the brand looks, sounds and behaves, so every asset after this follows the same rules.
Plan: a 90-day plan and a dated calendar, inputs from you by the 20th, the calendar by the 25th, your sign-off by the 28th.
Make: the first film, photography and design, shot in our own studio between the 1st and the 7th.
Run and report: we post, run the first ads and brief any creators, with a report landing on the 5th of every month so we can change what isn’t working.
FAQ
We don’t have a brand voice yet. Can you build one from nothing?
Yes. That’s most of what launch work is: finding the tone before we shoot a single frame.
We’re launching a new range inside an existing brand. Does this still apply?
Yes. A new range is a 0→1 too. Mokobara’s Bliss range is exactly that: brief to shoot in under three days.
How long is the commitment?
Three-month commitments. A launch needs the full 90 days to show whether the tone is working.
How much does a launch cost?
We provide customized packages.
Tell us what you’re launching
New brand, new range, first film, whatever stage you’re at, tell us and we’ll say honestly if we’re the right fit. Call our office at +91 73044 30565 or get in touch.
See our brand film production and social media work, and when you’re ready for more, see how we scale a D2C brand.